Portfolio

Elassi is a UAE-based modest fashion brand founded by Ahood Alalili in 2010. Known for timeless elegance and sophisticated silhouettes, Elassi serves modern women who value style and modesty. The brand offers a wide range of abayas, dresses, and accessories designed for everyday wear and special occasions. Elassi blends classic fashion sensibilities with cultural refinement, delivering high-quality garments that celebrate femininity with grace.

RAA.AIN is a distinctive, homegrown abaya label that caters to women seeking to add uniqueness to their outfits. Known for its unconventional details, RAA.AIN offers a one-of-a-kind fashion experience for those who appreciate individuality in their style.

The Jewel is an online jewelry boutique offering a curated selection of elegant and timeless pieces. Committed to quality and customer satisfaction, The Jewel provides a seamless shopping experience for jewelry enthusiasts seeking sophistication and style.

NaamaKaftan is a UAE-based luxury fashion brand specializing in handcrafted kaftans that blend traditional artistry with modern elegance. Operating under NAAMA ALMARZOOQI FASHION & KAFTAN, the brand offers a curated collection of kaftans and jalabiyas, each adorned with intricate hand embroidery and premium embellishments.

Their signature pieces, such as the “Royalty – Crystal-Embroidered Crepe Kaftan,” feature over 250 hand-embroidered crystals, premium crepe fabric, and inclusive accessories like matching belts. Designed for special occasions and modest fashion enthusiasts, NaamaKaftan’s creations are a testament to timeless beauty and craftsmanship.

ILYSoMatcha is a UAE-bound premium wellness brand bringing the ceremonial elegance of Japanese matcha to the region. Blending tradition with modern lifestyle, the brand curates artisanal matcha blends and specialty beverages sourced from renowned Japanese cultivars—celebrated for their vibrant color, smooth flavor, and rich antioxidants.

Its signature “Emerald Aura Ceremonial Matcha” offers a luminous green hue, buttery umami taste, and ultra-fine texture, paired with elegant tins and traditional accessories. Designed for health-conscious and design-minded individuals, ILYSoMatcha is a celebration of ritual, craftsmanship, and calm in today’s fast-paced world.

TheBrand.ae is a UAE-based creative studio offering full-service branding solutions including logo & identity design, web development, packaging, luxury product visuals and strategic brand consulting.